April 3, 1948. The Louisiana Hayride radio program premiered on KWKH-AM Shreveport. From its premiere until its final weekly show in 1960, The Lousiana Hayride, launched the careers of many musicians of all genres from country music to rock. Some of the greatest names in American country and western music will take the stage at Shreveport Municipal Memorial Auditorium. In 1948, Hank Williams began performing on the Hayride after being rejected from the Grand Ole Opry, out of Nashville and returned after being expelled from the Opry on August 11, 1952, before passing away on New Year's Day, 1953. In 1954, it was Elvis Presley who apperead on the radio version of the program. On March 3, 1955, Elvis Presley made his first television appearance on the television version of Louisiana Hayride.
The musical culture in Shreveport is diverse and dense. In the heart of this northern Louisiana city, artists have performed, some have been lulled by its culture, others have simply drive past a venue or a street corner, but all have been influenced by Shreveport. Discover a piece of Shreveport's history.